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Ask a Medical Aesthetician - Top 5 Medspa Trends

The beauty industry is abuzz with exciting new trends! From personalized consultations using 3D imaging technology, to science-backed skincare, to skinsclusivity: treatments tailored to your unique skin type and complexion. We're keeping you informed about the latest skincare innovation. Read more to discover how you can benefit from the trends shaping the world of medical aesthetics in 2024. 

Top 5 MedSpa Trends That Will Have an Impact in 2024

Is your 2024 New Year’s resolution to take better care of your skin? If the answer is yes, you're in for a treat. This year is poised to ring in much more than just another 12 months of the same old approaches to beauty. Rather, the medical aesthetics industry is ushering in some exciting new trends that will jumpstart your quest for flawless skin. 

Read on to explore the exciting developments that await as we delve into the future of skincare.

#1. Embracing Technology to Boost Results

New technology has elevated the consultation process. “I’m seeing more and more tech being integrated into the realm of skincare and beauty,” says Benisha Aujla, Medical Aesthetic Director at Spotless Laser. “The Visia machine, for example, is a 3D imaging, diagnostic and before/after documentation software. It allows us to view a client’s skin through various filters, helping us to better understand their skin condition.” 

“Visia can help us detect if a client has UV damage, premature aging or bacterial infection,” she continues. This type of technology-assisted 3D imaging allows for highly customized treatment recommendations. It also tracks progress over time, instilling greater confidence in clients about the effectiveness of their treatments.

AI (artificial intelligence) is starting to exert a big influence in medical aesthetics. “We’re still in the early stages, but AI is becoming a big player in post-treatment care,” says Benisha. Patients can download apps on their smart devices that can monitor their recovery progress and provide real-time support. Furthermore, as technology continues to evolve, the marriage between AI and medical aesthetics promises more personalized, efficient, and accessible cosmetic treatments. 

#2 Ingredients That Deliver on Their Promise

“Consumers are catching on to marketing hype about the latest ‘anti-aging’ products. They’re highly skeptical, seeking out skin treatments that really work and are backed by science,” says Benisha. That’s why ingredients with an established track record, such as retinoids, Vitamin-C and stem cells have remained so popular. These are clinically proven over many decades to have a more profound and lasting impact on skin health. 

“Going forward, we’re seeing the next generation of  ingredients entering the market,” continues Benisha. “The latest are exosomes which harness the power of growth factors without having to draw a client’s own blood.”

Exosomes are considered the future of skincare because they have shown great promise in multiple applications. They may play a role in cellular regeneration, wound healing, eliminating "zombie" or senescent cells, all the while promoting the rejuvenation of skin tissues. Today's medical aesthetic landscape combines the best of beauty and science, offering innovative solutions that prioritize skin health and vitality.

#3. Customization Has Replaced "One-Size-Fits-All" 

“Every single person has a unique set of skincare requirements. That’s why we never use the same treatment plan for everyone,” Benisha explains. In fact, according to her, the generic approach to skin health is very dated. MedSpas that cling to a "one-size-fits-all" strategy risk falling behind as consumers are becoming more savvy, demanding a higher degree of personalized attention. 

Benisha goes on to say that “skin aging is very complex as each person has different degrees of sun damage, collagen loss and hyperpigmentation. This often requires multiple technologies to correct and achieve satisfactory results.” 

Focusing on customization allows clinicians to combine various modalities such as ablative lasers (Picoway), dual-technology laser (HALO), IPL (Intense Pulsed Light) and medical skincare products. It all begins with the initial consultation where a client's skin is thoroughly assessed and a unique treatment plan is created.

#4 Skincare, Diversity and Inclusivity: Skinsclusivity 

“Skinsclusivity is a relatively new term in medical aesthetics but the concept is old,” explains Benisha. “We’ve built our business on treatments that embrace diversity while addressing the unique needs of individuals.” What’s different now is the widespread awareness, stressing the importance of inclusivity in tailoring treatments to accommodate a wide range of skin tones, textures, and sensitivities.

Skinsclusivity in action means offering patients services that are not only suitable, but more importantly, safe for their skin type and ethnic background. Whether it’s a laser device, chemical peel or skincare ingredients, matching clients with the appropriate technology is a fundamental core value at Spotless Laser. Benisha and her colleagues swear by this philosophy, stating that it creates a more welcoming environment that caters to the needs of their diverse clientele

#5 Younger Clients Are Seeking Treatments Thanks to Social Media

“As a beauty provider, I’m seeing younger and younger clients requesting treatments - some as young as 13,” claims Benisha. She suspects that it’s due to the rise of social media, especially TikTok, that’s changing the average age of the typical MedSpa-goer. Because of influencers on TikTok, and to some degree YouTube,  younger people are now seeking out the latest beauty treatments. 

Videos and before/after pictures inspire young people to want to look better, or correct a skin condition such as acne or acne scarring. Sometimes it’s to change a facial feature like their nose or chin using non-surgical methods like dermal fillers and neuromodulators.  

Benisha wants younger clients to know that it’s better to wait until they’re a little older. For the most part, the minimum age someone can have a treatment at their clinic is 18. In some cases,  however, with parental consent, some clients as young as 16 can undergo laser hair removal or treatment for acne and acne scarring.

We invite you to book your complimentary consultation at Spotless to learn which targeted treatments and products can help you achieve optimum skin health.